WhatsApp’s Business Nearby feature allows users to search for local stores, groceries, restaurants and more on the app

  • WhatsApp users will be able to search for local stores directly from the app.
  • Users will be able to get information about the nearby businesses via the search tab.
  • However, it is not clear whether users can order directly from the app.

WhatsApp brings a new feature that will help its users search for businesses nearby directly from the app. According to WABetaInfo, there will be an add-on in the “Businesses Nearby” search menu where users can keep an eye on restaurants, groceries, clothing and clothing stores and more.

Will Cathcart, the head of WhatsApp at Meta, had previously introduced “Businesses Nearby”, which he said would help users
find and contact local businesses, such as the neighborhood coffee shop, florist, clothing store and more.

How will “Nearby Businesses” work?

Each time users search for something on WhatsApp, a new section called “Nearby Businesses” will also appear. When you select one of the categories from this section, such as “Restaurants”, “Grocery Stores” and more, the related results of company accounts based on your location will appear.

Here, users will be able to get more details about the companies, however, it is not clear whether users will be able to order directly from WhatsApp. If so, then WhatsApp would greatly benefit both local businesses and users.

When is the feature launched?

While the screenshot shared by WABetaInfo is from Beta for Android, the same feature would also be available for iOS users, but the release date has not yet been set as the feature is under development.

WhatsApp's Business Nearby feature allows users to search for local stores, groceries, restaurants and more on the app

It will be available in future updates for users using WhatsApp’s Business Directory feature. At this time, Business Directory is only available to users in Sao Paulo, Brazil, and there is no information on when it will be available to all other users.

Once available, it will make the user’s job of finding a nearby restaurant, grocery store, clothing store and more much easier.


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