Posted by Larry Gleeson
That The European film market (EFM) of the 72nd Berlin International Film Festival will take place from 10 to 17 February 2022 under the motto “It all (re) starts here”. The exhibition areas in Gropius Bau and in the Marriott Hotel have already been largely booked out. In addition, the film and media industry is showing great interest in market accreditations. Traditionally at the beginning of the year, the central platform for trading in rights to films and audiovisual content provides a look at production, evaluation and trading activities in the coming months, making Berlin the meeting place for producers, distributors and sales agents. from around the world.
That “EFM Industry Sessions ”, the five-day conference program that accompanies the market, is designed to act as a driving force for innovation and change in the industry. Under the title SHAPING CHANGE, they will discuss the challenges facing the industry in times of digital transformation and encourage the industry to take an active part in shaping the future together.
“The signs are constantly pointing to change. The last extraordinary months have accelerated this development rapidly and have shown the need for change more than ever before, ”says EFM Instructor Dennis Ruh. “With ‘EFM Industry Sessions’ we invite you not only to respond to the transformation that is taking place, but also to engage in shaping it – all individually and collectively as an industry. The conference program will provide targeted impulses, suggestions and motivation to act. It must strengthen the exchange and network between the actors, provide a breeding ground for new ideas and promote a lively discussion about the upheaval in the various areas of the industry. ”
Future, diversity and inclusion, sustainable development: “EFM Industry Sessions ”
That “EFM Industry Sessions ”starts on Friday 11 February. A total of 25 slots in the four program strings “Producers”, “Distribution”, “Documentary” and “Series”, each of which is backed by large groups of participants on it EFM, the three core themes in “EFM Industry Sessions ”- Future, Diversity & Inclusion and Sustainable Development – are discussed in various formats. The primary purpose of “EFM Industry Sessions ”is not only to address these priority topics, but also to call for action, for example in the area of Green Film Production or with the significantly expanded“ Toolbox Program ”, which in addition to documentary filmmakers now also includes producers of e.g. feature films from marginalized groups and the global south. In addition, the large-scale Market Badge Inclusion Initiative implements proactive inclusion. In addition, networking in the form of round tables and matchmaking is an important part of “EFM Industry sessions ”. On Tuesday 15 February, the key results from the five conference days at the closing event will be presented.
That “EFM Industry Sessions ”will take place from 11 to 15 February 2022 at the Berliner Freiheit. The conference program will be presented in hybrid form as a physical event on site and as a livestream. The recordings will be available as VoD afterwards. For the market participant groups represented through the four program strings – producers, distribution, documentaries and series – separate work and meeting places are established as well as a common network area.
“Berlinale Series Market”
Another part of “EFM Industry Sessions, “Berlinale Series Market” will take place as a market-in-the-market from February 14 to 16 at the Zoo Palace. The top-class conference program highlights the topic of high-end series, framed by international showcases, regular market screenings as well as a curated selection of commercially promising series projects under the brand “Berlinale Series Market Selects”. “Berlinale Series Market” takes place in main partnership with Film- und Medienstiftung NRW and is funded by Medienboard Berlin-Brandenburg.
Market screenings: in local cinemas and online
The numerous market views of EFM exhibitors take place primarily in the cinemas at Potsdamer Platz. For the first time, the Museum of Musical Instruments will also be on display. A new exclusive offer for Market Badge holders shows a selection of films from the current festival program in Cinestar Cubix on Alexanderplatz in the form of Industry Screenings.
Furthermore, online market views will again be displayed in the form of the established screening form. All market participants determine their respective time zone. For the first time, selected market screenings will be available in the form of a VoD offer until 8 March 2022. The availability of films in cinemas, as a momentum screening online during the market and / or as a VoD screening, depends, among other things, on . the preferences of the rightholders so that the entire portfolio will not be available in all formats.
EFM Documentary: “Rough-Cut Presentations”
In partnership with institutions and associations worldwide EFM presents for the first time a selection of documentaries in the rough-cut scene. Similar to showcases at the “Berlinale Series Market”, “Rough-Cut Presentations” provide a platform for documentary filmmakers to present, pitch and discuss excerpts from their films in a cinema at Potsdamer Platz for buyers, festival programmers and sales agents.
Italy is a “country in focus”
Italy is “country in focus” on The European film market this year. The country’s market presence will focus on the vital and diverse filmmaking in Italy and offer numerous opportunities to network with Italian producers, distributors, investors and creative people. Italy is at the center as the second European country in the program, after the former focus countries Norway, Mexico, Canada and Chile since the introduction of the program. “Italy in focus” is supported by the Italian Ministry of Culture and Tourism (MiBACT) and the producers’ association ANICA.
(From Berlinale press release)