East Londoners can sit in the front row for free this London Fashion Week as The Lab E20, East Village’s new flagship for experience details, streams the latest look from the catwalk as part of a collaboration with The British Fashion Council’s Institute of Positive Fashion.
From 17 to 21 September, The Lab E20 celebrates one of the capital’s most iconic fashion events through a host of live shows from designer catwalks, including Vivienne Westwood, Molly Goddard and KNWLS, as well as films from designers themselves.
The Institute for Positive Fashion was established by the British Fashion Council in 2020 and celebrates the industry’s best practices and encourages companies to create positive changes in the fashion industry.
London Fashion Week ‘Digital’ features as part of PREVIEW-The Lab E20’s six-month cultural program developed by Futurecity and supported by Get Living. In September, the program moves on to its next phase: Regeneration. The theme encapsulates Newham’s reconstruction as the future district of fashion, retail, lifestyle, materiality and design.
Later this month, community and fashion companies will also gather in the space to celebrate sustainability and innovation throughout the Fashion District Festival, which takes place across five Stratford venues from September 22-26. Events at The Lab E20 include an upcycling ‘Trashion Factory’ workshop and a party and repair ‘DiscoMake’ workshop with Fashion Open Studio.
From 27 September, the Fashion District will also carry out a student takeover in space and arrange a series of inspiring fashion-focused events and workshops for young creatives (16+).
The Lab E20 is located on 3-4 East Park Walk and was designed and produced by Christopher Raeburn, founder of RÆBURN, with a focus on positive fashion and sustainable living.
Ailish Christian-West, Director of Real Estate at Get Living, comments: “East Village, like all good London neighborhoods, will continue to evolve to meet the needs of society and our residents. Something that resonates with all of us is to support sustainable and active lifestyles and create spaces to enable people to live and work as they wish.
“Our vision is for the East Village to become a phase in which meaningful things are created, giving visitors and members of the community the opportunity to experience and see things being made, learn about the products and designs before buying them.”
In addition to the British Fashion Council Institute of Positive Fashion, PREVIEW program partners include architectural and regenerative design practices D-Lab; LOANHOOD, a fashion rental platform in East London; The Sustainable Angle, the UK’s leading resource for the procurement of sustainable materials, and global activist and producer platform Fashion Open Studio (Fashion Revolution).