Hospitality merch boom is good and right on. Has been a while, to be fair-longer, if you include the Happy Meal toy or the enigmatic cardboard crowns at Hungry Jack’s, which probably makes more sense abroad, where the fast food giant is known as Burger King.
But two things have changed recently. 1. It is now absolutely everywhere. 2. It will be very good. Bonus third thing: The combination of things one and two means that players love it and like to put their personal marks on the venues that speak to them.
The model is not new: financially support what you like, broadcast that support from your torso, advertise personal affiliation with what you like, and attract potentially like-minded people. Only now that we once stopped bands and movies is it pasta and sandwiches.
Inevitably, there is also an element of COVID-19 solidarity. “Now that we’re deprived of hospitality, everyone realizes how much we miss it,” said Griffin Blumer of Sydney gin darling Poor Toms.
“Of course, buying merch is not the same as being there, but it’s a way of telling venues that we miss them, we love them, and we can’t wait to see them on the other side.”
The body is nature’s billboard. We all have one, and if you have any ad space left over for yours and you live in NSW, consider connecting it now with one of the following.
It’s a way of telling venues that we miss them, we love them, and we can’t wait to see them on the other side.
Runaway gin hit Poor Toms needs no introduction. Griffin Blumer and Jesse Kennedy’s distillery in Marrickville operate a series of low-key short-sleeved brands and recently added a long-sleeved one with an “old Negroni man sitting on a pair of lemons under a botanical wreath” to the mix in support of their new cocktails at can. They pack a four-pack of gin and tonics with long sleeves and a mini stubby holder for only a $ 47 hop on it before changing their mind. poortoms.com
Freda’s return has been a decidedly more refined affair. Freda’s discreet collection of short-sleeved tees is reborn as a windy European wine bar on Taylor Square after nine years as a raucous Chippendale club, and features the place’s sweet, if not nervous, elastic hand logo embossed across the chest. In the case of the white tee, the logo is combined with the cute, if non-nervous question “Remember funny?” You can get it for $ 40. Cafefredas.com
Everyone’s favorite red dorm-cum-den of debauchery has always had great merch. In heartbreaking news, Frankie’s is earmarked for demolition to make way for the new Hunter Street subway station, making it even more urgent to secure your piece of history. Things get decidedly crooked on some of the short sleeves, but you can not go wrong with the Frankenstein-esque “Get F — ed at Frankies” long-sleeved-din for $ 50. Frankiespizzabytheslice.com
Suppliers of aesthetically pleasing sourdough pies, Dimitri produces only one short-sleeved t-shirt, but it’s a treat.
Printed in a “natural” color, the Gildan shirt shows the esoteric tee Dimitris’ stretched pizza chef logo on the front breast pocket and a psychedelic interpretation of a pizza on the back. It’s $ 35, and it’s one of the most versatile pieces on this list. dimitrispizzeria.com
South Dowling Sandwiches
For some reason, this is one of those places where people like to claim that they are only theirs and theirs. If this is you, would not the coveted South Dowling tee be the perfect way to assert dominance in your next such confrontation? A pure white short-sleeved t-shirt, plain, but for the sandwich giant’s pared-back logo, these rare collectibles are sold exclusively in the store. Just ask if you can not see them. Unlike the cult store’s best-enjoyed-immediately sandwiches, these are almost guaranteed to be valued in value. southdowling.com.au
Sydney is blessed with excellent ramen, but as enthusiasts will attest, the kitchen secrets that make a Rara brothel pop become their one of the most inviting standouts.
The restaurant’s logo — one of Sydney’s best — features a crane-necked woman mocking noodles from just above bowl height, and is available in a white t-shirt for $ 35 and a tote bag for a tenner. rararamen.com.au
Grifter Brewing Co.
Another bona fide Marrickville institution, Griffter’s range is seemingly endless. Treat your inner brewer with a Grifter-branded flannel shirt for $ 60 and pair it with a fisherman’s hat for an additional $ 24.50.
There are t-shirts, hoodies, terry towels, but most of all, there’s a $ 45 corduroy hood that simply says “Exquisite Piss.” thegrifter.com.au