Samsung Electronics CEO calls for a sustainable world

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Jong-Hee “JH” Han, vice president and CEO of Samsung Electronics, launched the CES 2022 tech show in a live personal event tonight with a call for a “sustainable world.” And he said the company designs “everyday sustainability” in its products.

“Samsung has made sustainability a part of everything we do,” he said. “Our product cycles are geared to minimize the impact on the environment.”

Some of it sounds like a contradiction in terms, as the thousands of companies at CES in Las Vegas are dedicated to making tech products for eye-catching consumption.

But He said small changes can make a big difference in CO2 footprints, which is why Samsung has focused on its sustainable technology journey. Last year, Samsung’s carbon emissions for chips fell by 700,000 tons last year, he said.

He also said that Samsung includes more recycled materials in its products and uses 30 times more recycled plastic than it did the year before. The company plans to expand the use of recycled materials in all of its products by 2025.

“We are not done,” he said.

Above: Samsung reduced its carbon emissions for its chip production last year by 700 tonnes.

Image credit: Samsung

Inside the box, Samsung is getting rid of styrofoam, box holders and plastic. Last year, the company introduced a solar cell remote control that recharges itself from the lights in your home. Samsung is upgrading it this year using wireless signals to help recharge it.

By 2025, the company will have TVs and phones running at almost zero standby power, Han said.

Above: Samsung accepts e-waste.

Image credit: Samsung

And the company is doing something about e-waste. When you set up discarded batteries, you can get a line from Las Vegas to South Korea, he said. Since 2009, Samsung has collected five million tons of e-waste. Last year, it introduced the Galaxy for the Planet, a sustainability platform.

Top: Freestyle projector

Image credit: Samsung

Samsung is collaborating with Patagonia, the outdoor company, to eliminate microplastic waste that penetrates into nature. They work on filters that can trap microplastic waste in washing machines so the waste stays out of the water.

In terms of products, Samsung showed off a Freestyle projector that projects anything you want on walls or down from a light fixture on a table. The two-pound device can project a 100-inch image on a wall, and you can send content to it with a Samsung Galaxy phone by tapping it. You can even personalize a wall with a fake window. You can manage content with your voice.

Above: Samsung’s Odyssey Ark screen.

Image credit: Samsung

Samsung also unveiled a horizontal or vertical screen called the Odyssey Ark, a new kind of gaming screen. It’s 55 inches horizontally and has a curved design that draws you into the screen. You control it with a wireless wheel controller.

It has multiview options so you can see a lot of things at once. This can make use of the Samsung Gaming Hub, which lets you play cloud games on Samsung’s smart TV.

The CO2 footprint of CES is definitely lower this year due to the pandemic.

Gary Shapiro, CEO of the Consumer Technology Association, said before the keynote that after two years of dependence on technology, our expectations to rely on it are even higher. CES 2022 takes place in Las Vegas in person, though many companies like Intel withdrew at the last minute from concerns about the Omicron variant of COVID-19.

Many people like me saved out of the show (I see it all virtually), but there was a smaller and dedicated crowd that showed up when the keynote room was full and Qualcomm CEO Cristiano Amon noted that his press event space was around 80 % full. CES estimated that half of the participants would come compared to previous years and that about 2,000 exhibitors would show up.

He said we all need to get together and do more to create a more sustainable world.

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