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Ford adds jobs to increase production of electric F-150 pickup; reservations top 150,000

Ford adds jobs to increase production of electric F-150 pickup;  reservations top 150,000

2022 Ford F-150 Lightning

Ford

DEARBORN, Mich.-Ford Motor expands hires to increase production capacity for its all-electric F-150 Lightning pickup as it begins to build prototypes of the electric pickup.

The Detroit automaker said Thursday it plans to invest an additional $ 250 million and add 450 jobs across three Michigan facilities, including the Rouge Electric Vehicle Center that builds the truck, to increase the vehicle’s annual production capacity to 80,000 units.

Ford has now invested about $ 950 million in the production of a hybrid version of the truck and the electric F-150, which is scheduled to go on sale next spring and start at around $ 40,000.

More than 150,000 reservations have been made for the car since its debut in May, up from 120,000 in late July, according to Ford.

Production and reservations for the F-150 Lightning are closely monitored by investors and industry analysts as a barometer of consumer acceptance of electric vehicles, particularly pickups that dominate sales in the United States

“We knew the F-150 Lightning was special, but public interest has exceeded our highest expectations and changed the conversation about electric cars. So we’re doubling, adding jobs and investment to increase production,” Ford chairman Bill Ford said in a release .

Ford Chairman Bill Ford speaks on May 19, 2021 during the unveiling of the electric F-150 Lightning pick-up truck outside the automaker’s headquarters in Dearborn, Mich.

Ford

A handful of automakers are expected to offer electric pickups in the coming years. Amazon- and Ford-backed startup Rivian earlier this week became the first automaker to come in on what is expected to be a highly controversial segment.

General Motors is expected to get its electric pickup on the market next time with the GMC Hummer EV rolling off assembly lines this fall. EV startup Lordstown Motors and Ford are expected to follow next year along with Tesla, which recently pushed deliveries of its Cybertruck back from this year to late 2022.

Pre-production or prototypes are used by companies for testing and validation prior to assembly of vehicles used for certification before actual production for consumers.

Inside the Ford Rouge Electric Vehicle Center, the company has just begun building pre-production models. A limited amount of the pickups have actually been produced at the factory in Dearborn, Mich., But officials said the assembly will increase over time.

2022 Ford F-150 Lightning

Ford

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